A project for the bold women of the world.
Gatorade Rebrand
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Client Persona
This consumer is... Health-conscious, Driven by sustainable purchases, Inspired by whole foods and healthy eating, Searching for ethical alternatives, Actively practicing holistic exercise.
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Competitive Audit
Main takeaways from the competitive audit includes a friendly and inviting color scheme, bold text being used as a priority design element, and creating a narrative for each different flavor.
Initial Design Concepts
Swirled gradient is unique and intriguing
Bold, vertical text breaks stereotypical design concepts
Large imagery draws more attention to project
Concept Development
Featuring back panel design
New and stimulating front panel design
Flavor development
